In this episode, Michael Campanaro from Porters discusses the importance of creating more purposeful landing pages in order to increase conversions and lower acquisition costs in advertising. Broadly discusses various types of landing pages, these tips are meant to get your brain thinking about how you could make better, more specific pages for your audience and campaigns.

Follow Michael: 

LinkedIn: https://www.linkedin.com/in/michaelcampanaro/

Twitter: https://twitter.com/m_campanaro

Porters: https://porters.io/